Case Study: MMS with PRCA’s 35,000 global members
MMS was briefed by the Press Release & Comms Association (PRCA) to add a new but relevant theme to their global offering.
They were looking to:
support their members who struggle with the current tough industry climate and lack of certainty in their jobs..
add value to their member fee and sponsors, especially in a tough financial environment.
demonstrate thought leadership in the PR and Comms industry. .
MMS programme delivery
The programme started in Sept 2023 and is still live. MMS led the initiative to create to a Mental Health Toolkit on the PRCA UK and Global website.
6 podcasts interviews Guests were senior members, including agencies in the UK and the Middle East. Click HERE.
2 bespoke articles. 1 for the UK members and 1 for the global members.
Review of research. PRCA partnered with CIPR and Opinium to conduct a global survey with over 5,000 respondees. MMS reviewed the insight and brought key insight into podcasts and webinars.
Creator & collaborator with Mental Health information. This is present on the toolkit page.
2 live webinar talks and interviews.
Client quote
“We are pleased to have collaborated with Patrick Melville on our Mental Health Toolkit. His expertise and dedication have enriched our content, including podcasts, webinars and articles. His insights and practical advice have been invaluable in promoting mental health awareness to our 35,000 members in relevant PRCA channels and different themes. He has worked with us to cover our members in the UK, Europe, Africa and Asia”.
— Gabriela Weiss, Comms Manager, PRCA